| |  |  | | | | | Event Check-ins now available
| | | |  | With Event Check-ins now available on mobile devices, you have another way to increase awareness of events such as store openings and special sales. Anyone invited to an event who responds as "Attending" or "Maybe Attending" will be able to check in three hours before the event starts and until it ends. When they check in, the action creates a story in their friends' News Feeds, spreading awareness of your business and your event in an organic way. | |
| | Could you use a Facebook makeover for your business?
| | | |  | American Express OPEN is teaming up with Facebook to help small businesses do more business. Five small business owners will win the ultimate Big Break: A trip to Facebook headquarters for a two-day, one-on-one business makeover and $20,000 to help grow their business with social media. Learn more and see official rules at facebook.com/OPEN. | |
| | Changes to Friends of Connections Targeting
| | | |  | We're expanding the reach of Friends of Connections Targeting to enable businesses to reach even more potential customers. By adding existing fans to this targeting feature, you will have another opportunity to engage with existing fans and their friends. You can find more information in the Help Center. | |
| | Webinar recap: "Hitting a Home Run on Facebook''
| | | |  | In our latest webinar for marketers, businesses discuss best practices for using Facebook to grow their businesses. Amit Shah, the Director of Online Marketing, Mobile and Social from 1-800-Flowers.com, and James Peregrino of Farmers Insurance, join the discussion led by Clara Shih, author of the Facebook Era and CEO of Hearsay. You can view the webinar here. | |
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FACEBOOK CASE STUDY
| | | | Funktional Beverages: Created to be the equivalent of a spa in a can, vitamin drink Purple Stuff aims to make consumers feel happy and relaxed in just a matter of minutes. But with an increasing amount of competition in the beverage market, Springs, Texas-based Funktional Beverages turned to Facebook Ads to help raise awareness of its new drink. After a series of Marketplace Ads campaigns, the company has built a big community on Facebook, which is leading to more foot traffic and sales.
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TIP OF THE MONTH
Make sure the text and link in your ad have a clear action for people. Try using strong calls to action such as "Like our Page for product updates and exclusive sales." To add a clear call to action for your ads, click 'Edit' in your Ads Manager.
WEBINAR CENTER
Become an expert with the Facebook Ads Webinar Center
Our Webinar Center provides you with on-demand tutorials to help you develop successful Facebook Ads for your business.
Visit the Webinar Center
IN THE NEWS
Global display advertising expected to grow more than 16%
Paidcontent.org reports that global display ad spending is expected to grow at an average of 16.4 percent a year to 2013, while paid search rises by 12.8 percent and classified by 10.2 percent.
Word of mouth leads to increased ecommerce spending
The New York Times reports that the word of mouth generated on Facebook can lead to increased spending on ecommerce sites.
Eight benefits to Facebook Likes
Practical Ecommerce reports that there are several benefits to a Facebook Like, including more traffic to a business' website, as a click of the Like button means information about the site is shared with people's friends via the News Feed.
| | |  | For more tips, news, case studies and product updates, please visit the
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