Facebook Ads Newsletter

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	The Facebook Post Welcome to the March edition of The Facebook Post. In this monthly newsletter, you'll find product updates, tips, news, case studies and other resources      New Product Updates New Insights Guide Check out the new Facebook Insights guide to learn how to monitor key metrics for your Pages. The Insights dashboard provides information about your Facebook fans and how they interact with your Page so you can fine-tune your publishing strategy to drive engagement.    Reminder | Pages converted to new design All Pages have been transitioned to the new Page design. The Pages Transition Guide and the Help Center provide tips on how to leverage the new features for your business.    New policies for custom apps on Pages Two new policies for custom apps have been added to the Facebook Platform Policies. To summarize the changes: apps on Pages cannot auto-play without people interacting with the app, and users must grant explicit permission for you to use analytics beyond those of your individual Page in order to customize their experience. See sections 1.7.a and 1.7.b for the full language of the new policies.        Tip of the Month Keep your fans engaged by posting regularly to your Page. Spending just 5 to 10 minutes a day responding to comments and posting updates on your Page keeps customers excited and talking about your business. To advertise your Page: Go To Your Ads          Become an expert with the Facebook Ads Webinar Center Our Webinar Center provides you with on-demand tutorials to help you develop successful Facebook Ads for your business. Visit the Webinar Center    Upcoming Webinar Tune into Facebook Live on the Marketing Solutions Page on Wednesday, March 23 at 10am PST (1pm EST, 5pm GMT) to learn how to use Sponsored Stories to amplify word of mouth for your brand.    Facebook Case Study Community Coffee Company: With a minimal ad spend, the family-owned retail coffee brand Community Coffee Company has seen Facebook become one of the top five new revenue generators to its ecommerce site communitycoffee.com. The company got there by a strong call-to-action encouraging people to like to its Page to learn about "special promotions, fun facts and your chance to win coffee, trips and other exciting gifts." The brand took advantage of the targeting available on Facebook to direct its ads to people who were most likely to become potential customers, including people over 25 and people who had listed "coffee" in the "Likes and Interests" section of their Facebook profiles. To read the full case study, click here      In the News Resources SMBs plan to increase spending on social in 2011 ClickZ reports on a survey of small business owners by Borrell Associates, which revealed that spending on social media and business websites is set to grow more than 30 percent this year. To read more, visit Clickz. Restaurants use Facebook to interact with their patrons The Huffington Post reports that a number of restaurants are using Facebook platform to interact with their clientele. New York's Zengo has up-to-date menus, photos and hours listed on their Page. To read more, visit The Huffington Post. Four easy steps to market your business on Facebook USA Today provides four easy steps to market your business on Facebook including tips for updating your Facebook Page. To read more, visit USA Today. Guide to Facebook Ads Facebook Ads Help Center Facebook Ads Facebook Connect Facebook Marketing Solutions Facebook Pages / Public Profiles       For more tips, news, case studies and product updates, please visit our Facebook Ads Page.
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